1. Age Requirement
   If you are under 16 years old, you must inform a parent or guardian about this Privacy Policy and obtain their consent before registering, subscribing, or placing an order with the Company.
2. Types of Personal Data Collected and How We Collect It
   The Company collects personal information when you:
   • Register or subscribe to our services.
   • Place an order, purchase a gift voucher, or use our online services.
   • Interact with us via social media, email, or other communication channels.
   • Request information, assistance, or feedback (e.g., testimonials, blog comments).
   • Attend Company-run or sponsored events, enter competitions, or participate in promotions.
   • Sign up for special offers, updates, research panels, or surveys.

By engaging in these activities, you consent to the use of your personal data in accordance with this policy.

The information collected may include:

• Contact Information: Name, email address, phone numbers, home address, shipping/billing addresses.
• Payment Details: Payment card information (stored securely).
• Technical Data: IP address, browser type, access times, referring URLs, cell IDs, and location data (e.g., GPS).
• Usage Data: Search criteria, shopping history, preferences, sizing, survey responses, and content shared with us.
• Account Security: Date of birth, passwords, security question answers.

The Company may also record or monitor calls for security, training, and service improvement purposes.

3. Marketing Communications: Opt-In and Opt-Out
   The Company may offer news, fashion updates, and promotional materials via phone, live chat, email, SMS, or direct mail. These may include:

• New product alerts, special offers, upgrade opportunities, contests, and events.
• One-off marketing promotions.

You have the right to opt out of receiving marketing communications at any time:

• Use the “unsubscribe” link in emails or SMS messages.
• Adjust marketing preferences in your “My Account” dashboard.
• Contact Customer Care to opt out of direct mail.

The Company or its third-party business partners may also request marketing consent during promotions or events. Group companies may share your personal information for marketing purposes, but you can object to such use by contacting us.

4. Safeguarding Your Personal Information
   The Company takes reasonable steps to protect your data through:

• Technical and Organizational Measures: Encryption (e.g., SSL for orders/account access), access controls, and regular security audits.
• Compliance with Laws: Adherence to applicable privacy regulations, including secure storage, usage, and release of information.
• Unauthorized Access Prevention: Restrictions on data access and processes to prevent misuse.

5. Third-Party Sharing
   The Company may share your personal information with:

• Service providers (e.g., payment processors, logistics partners) to fulfill orders or deliver services.
• Third parties involved in promotions, events, or surveys (with your consent).
• Group companies for internal administrative or marketing purposes (subject to your opt-out rights).

We do not sell personal data to third parties.

6. Your Rights
   You have the right to:

• Access, correct, or delete your personal information.
• Object to the processing of your data for marketing purposes.
• Lodge a complaint with a supervisory authority if you believe your rights have been violated.

7. Changes to This Policy
   The Company reserves the right to update this Privacy Policy. Any changes will be posted on our website, and the “Last Updated” date will reflect the revision.